Alpha is a digital innovation lab founded by AFA JCDecaux. We're developing tomorrow’s digital out of home products and figuring out how we can help to build smarter and more sustainable cities.
We’re merging and testing all kinds of data e.i. geo data, impression data, behavioral data, demographic data, traffic data, data data. All in compliance with GDPR. We want to close the gap between the tangibility and presence of digital out of home media and the ability to target and measure of digital, online media.
A billion dollar market and a billion of ridiculous ideas. In collaboration with municipalities, tech companies, scholars and citizens we want to explore and test all the best ideas possible on our 10.000 pieces of hardware scattered around Denmark.
Follow us on Instagram for the best DOOH campaigns around the globe and to watch how startup and corp life collides
We're working with key players in the fields of marketing technology and smart city.
If digital out of home advertisement or Smart City data is relevant for your business, you might want to connect with us. We're always on the lookout for new pilot projects, so don't hesitate to reach out.